It’s January of 2018, and TREND45 is experiencing baby steps of growth with six events under its belt. Remy Lewbel met Jimmy Nguyen. Lewbel and Nguyen connected through social media for a planned shoot. “We shared interests and motivation that made TREND45’s goals and dreams happen today” (Lewbel, Remy, Personal Interview. 28 July 2020). Both were studying at University with aspirations to make a mark in the world. “Two youngsters who had the same dream” (Nguyen, Jimmy. Personal Interview. 12 May 2020). Lewbel and Nguyen would go on to lay out a plan to grow the business far past its original accomplishments with measurable success for every event to come. They went about building and living the dream.